New tools to get prevention resources directly to those who need them most
Communities battling drug misuse are feeling the strain of tight budgets and staff shortages even as demand for prevention and behavioral health services continues to increase.
To be effective, counties must find new ways to engage the community and get resources into the right hands. A simple, cost-effective solution is the Deterra® Household Mailing Campaign, a primary prevention and education campaign designed to raise awareness about the importance of proper drug disposal and encourage immediate disposal of unwanted drugs to help prevent misuse and environmental harm.
Through a household mailing campaign, the Deterra Direct Mail Pouch (DMP) and educational materials are mailed directly to a targeted list of households via USPS. The DMP allows users to safely destroy unwanted drugs with the simple addition of tap water. It features the same active ingredients and award-winning plant-based packaging as other Deterra products, but with a streamlined design approved by USPS for delivery to all 50 states for less than the cost of a first-class postage stamp plus the cost of the pouch.
Delaware, Northampton Counties Launch Household Mailing Campaigns
Two Pennsylvania counties are among the first in the nation to add household mailing campaigns to their prevention efforts.
Last year, the Delaware County Health Department (DCHD) used some of its opioid settlement funds to launch a household mailing campaign. The campaign came together in just 16 weeks, with more than 165,000 households receiving enough drug disposal pouches to deactivate nearly 7.5 million unwanted pills.
“This campaign allows us to meet multiple goals with the settlement funds,” says DCHD Deputy Director Lora Werner. “It meets an immediate need to safely dispose of unwanted drugs and serves our larger strategy of attacking the opioid crisis from all angles, including preventing misuse before it starts.”
Northampton County recently launched the second of two mailings to a total of 141,000 households. The household mailing campaign is part of the county’s “Fake is Real” initiative, which aims to raise awareness about the dangers of opioids and drive long-term behavior change to reduce the supply of opioids available for misuse.If you are in the market for superclone Replica Rolex , Super Clone Rolex is the place to go! The largest collection of fake Rolex watches online!
Through these efforts, millions of opportunities for misuse can be safely destroyed.
A local news segment highlights Northampton County’s Deterra Household Mailing Campaign.
Sustainable Disposal Pouches Endorsed by CEA
In addition to preventing drug misuse, proper disposal helps keep unwanted medications from contaminating groundwater and landfills. Deterra is committed to sustainability throughout the product lifecycle, from bio-based plastic packaging to using wind-generated energy. The Deterra System has received five sustainability awards in the last 3 years, including a 2024 Silver Stevie® Award and three SEAL Awards for sustainable design.
CEA endorses Deterra for the proper deactivation and disposal of unwanted medications and illicit drugs. As a CEA member, county executives receive preferred pricing on Deterra products to help their communities combat drug misuse.
Take Advantage of CEA Member Discount
Through the new CEA partnership, members can purchase Deterra Pouches at an accelerated discount, regardless of the volume of cases purchased. Pouches can be mailed directly to households or distributed throughout the community through other various means.
To take advantage of the CEA negotiated discounts, simply:
- Create an online partner account with Deterra
- Complete the form and choose CEA as your affiliation
Once the form is submitted, a Deterra Representative will reach out within 24 business hours to get you set up with accelerated discount pricing. You’ll receive an email with login credentials to place your order online. For assistance, contact (612) 568-1128 or [email protected] and reference CEA as your affiliate.